EcoSmart

EcoSMART® is a world leader in environmentally-friendly pesticides. In 2019, I took on the role of creating a complete rebrand, which included new artwork, new packaging, and a new website.

Rethinking the brand, I chose on taking a completely non-traditional approach: make bugs beautiful. To do this, I photographed leaves, twigs, and plants, and used these elements to create a set of vibrant insect compositions.

Project overview:

•  Branding
•  Packaging design
•  Image compositing
•  Website design
•  Catalog design
•  Tagline development

You can find EcoSmart products at the following retailers:
Ace Hardware, Amazon, The Home Depot, Lowe’s, and Walmart

View EcoSmart’s website at www.ecosmart.com