l.A. Force Branding

Logo Design | Uniform Design | Brand Identity

2019 marked a milestone for professional soccer in the U.S. With a committee of passionate soccer enthusiasts, and 12 soccer clubs from across the country, the National Independent Soccer Association (NISA League) was born.

I was approached by the owner of the Los Angeles chapter, The L.A. Force™, to create the official team logo, brand identity, and three uniform designs.

Project overview:

•  Logo design
•  Uniform design
•  Branding
•  Art direction
• Photography
• Photo editing

 
 
 
 
 

Visualizing Strength

"Leave your smiles behind" was the first instruction I gave the team when photographing them. My aim was to create an intimidating image that would set the tone for all of the forthcoming graphics, social campaigns, and overall visual identity.