Nexen Tire

What set Nexen Tire apart from other tire manufacturers was that they emphasized in engaging with their customer more than than they did talking about their product. With this clear direction, I created an ad campaign that didn’t speak at all about the product specs, but instead focused on where their product will take you, and how it applies to their customer’s lifestyle.

Project overview:

• Concept/Art direction
•  Advertising design
•  Social media campaign
•  Trade show graphics