Pentel
Heavily inspired by Japanese culture, Pentel is a worldwide writing instrument company, specializing in high-quality gel pens, professional graph pencils, and various art supplies to name a few. During my time working as in-house Designer, I also took the lead on developing phrases and taglines, which were trademarked and used across several marketing campaigns.
Project overview:
• Packaging
• Retail store displays
• Advertising
• Trade show artwork
• Catalog design
• Custom illustrations
• Tagline development
• Social media campaigns
