Xara Soccer™

For over 35 years, Xara™ has serviced the soccer industry with cutting-edge apparel, technology, and professional equipment.

In 2022, the company was ready to evolve, and with this I was brought in to execute a rebrand. This included a completely new logo, new clothing designs, a new catalog, and a refresh to their website in order to align with the company’s new identity.

Project overview:

•  Rebrand
•  Logo design
•  Art direction
•  Apparel design
•  Tagline development
•  Web graphics
•  Trade show materials